Friday, May 11, 2012

Cool Article on the Disney "Brand"

Hey guys,

   I found this article on Disney's future interesting and I hope you do too!

"But lost in all the media speculation and Hollywood chatter about who might replace the recently defenestrated chairman is a larger question that must be on the minds of potential candidates: What does “Disney” mean in 2012?"

"And therein lies the rub both for the Walt Disney Company and its once-vaunted studios: Should Iger hire a studio chief merely suited for what the job has become (essentially a vehicle to distribute the intellectual property of others), or someone who can make the Disney Studios what it needs to become to remain a vital and relevant brand?"

Hope this sparks some interesting debates!

Princessly yours,

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